In the recently concluded fourth annual TrailheaDX developer conference, Salesforce has announced its new low-code platform called Salesforce Blockchain which will allow trailblazers to share verified, distributed data sets across a trusted network of partners and other third parties. Powered by Salesforce Lightning and open source blockchain technology from Hyperledger, organizations can now deploy and manage blockchain networks, workflows, contracts and apps with clicks, not code. Some of the top Salesforce CRM users such as Arizona State University, IQVIA and S&P Global Ratings are currently using Salesforce Blockchain to enhance trust, transparency and the speed of business.
Connectivity is the key in today’s business and it helps organizations to address each & every customer issue. A connected business redefines the way customer experiences are currently being delivered. In order to achieve this, companies are collecting customer data from various possible sources and sharing them with their partners and other third-parties. One of the primary concerns while sharing sensitive data with external partners was trust. With the introduction of Blockchain, the challenge related to a trusted data sharing environment can be eliminated. Blockchain addresses this issue by delivering a distributed ledger that saves, traces and authenticates data across every partner or node in the network.
Organizations in all industries can use blockchain for a wide variety of use cases such as asset tracking, credential and verification, and authentication. By coupling Salesforce CRM workflows with blockchain data, companies can build highly trusted business processes and models that span across sales, service, marketing, and other teams to stimulate the speed of business.
Develop a Trusted Partner Network with Salesforce Blockchain
Blockchain is not new to us. There has been a huge buzz around the technology in the recent past. Many are saying, Blockchain is one of the most innovative technologies that ever introduced. What made blockchain so popular? There are basically four attributes – Decentralization, Transparency, Immutability, Integrity & Reliability. Blockchain technology is the result of great research of decades in cryptography and cybersecurity. There are few prominent global banks & financial institutes as well as few government organizations who have measured blockchain and have adopted it.
Salesforce has announced last year that they are working on their first blockchain project and this is their first blockchain rollout. Salesforce Blockchain is a low-code platform that enhances the power of CRM. Developed on the open source technology of Hyperledger Sawtooth and highly customized for Salesforce Lightning, Salesforce Blockchain offers a highly trusted and transparent environment for data sharing with the partner networks. It empowers companies to effortlessly bring together authenticated, distributed data and CRM processes.
With Salesforce Blockchain anyone can:
Build Networks with Clicks – Salesforce’s powerful low-code capabilities will allow developers to quickly develop and maintain blockchain networks, apps, and smart contracts. Customers can now build and share a blockchain object in the same process as any CRM data object with clicks.
Automate Data with Lightning Platform – Blockchain data can be functional through native integration with Salesforce. Apart from using it for sales, marketing, and service; companies can now run Einstein-powered AI algorithms that integrate blockchain data into business forecasts, predictions and more.
Partner Engagement – Companies can now integrate any existing blockchain with Salesforce CRM by pulling in APIs or customized apps. They can also efficiently interact with partners, distributors, and other third-party vendors with a few clicks and simple authentication creating trusted networks powered by Blockchain.
Salesforce Blockchain is currently available to selected design partners and expected to become generally available in 2020.