Salesforce Einstein is artificial intelligence (AI) targeted at Salesforce CRM. Artificial intelligence is the latest trend. Industry giants such as Microsoft and Google are building as well as creating Artificial Intelligence solutions. Salesforce has also joined the bandwagon.

Artificial Intelligence is quickly changing the way folks interact with technology, external world and with themselves. Till very recently only large organizations could afford and implement AI because the technology was both complex and expensive. But now things have changed.

Salesforce a prominent CRM provider has been an entity always striving to stay ahead of the curve. It’s rolling out of Einstein is part of that effort.

Salesforce’s Einstein AI is not just an artificial intelligence-based offering. Rather it is an umbrella of technology which harbors all the artificial intelligence components of the organization. This artificial intelligence platform is built with CRM as its major goal. With the advent of Einstein AI, Salesforce looks at making AI an integral part of everyday business life. The CRM major looks at bringing down the complexity associated with AI tools with the rolling out of Einstein AI and acquire the status of the world’s most intelligent CRM for the Salesforce CRM platform.

Salesforce’s Einstein AI empowers the CRM with advanced as well as comprehensive AI capabilities. Thus, Salesforce gets a vital competitive advantage over its peers. Features of Einstein AI include smart data discovery, advanced machine learning, natural language processing, deep learning, predictive analytics and more. Each of them results in smarter Einstein AI as these models will be automatically tailored for each and every customer as well as with every interaction it will gather more information, learn and become smarter.

Einstein will help companies change the way they handle as well as manage their customers. The former will help organizations get insights relevant to them, forecast future behaviors of customers as well as proactively advise actions required to be implemented in the best interest of the enterprise.