Salesforce Pardot Services we offers

With Salesforce Pardot Integration & Implementation, we automate your customer journey and help your organization crack the code of B2B marketing. Salesforce Pardot services we offer include:

• Salesforce Pardot Lead Generation

  While we convert your hottest leads with lead management, we make sure that the pipeline gets stocked with new ones. We use multiple techniques for lead generation, like:

  Creating customized landing pages that align with your brand & marketing efforts.

  Creating smart forms integrated with data.com to collect customer information.

  Analyzing ROI from social & on-page efforts.

  Scheduling social media postings for different accounts to boost engagement.

• Salesforce Pardot Consulting

  For any new campaign that requires setting up or optimizing an existing Pardot account, our experts carry out a complete analysis that includes:

  Reviewing setup, user permissions, automations, lists, file hierarchies, reporting & every aspect of your Pardot account.

  Determining customer persona.

  Mapping the existing customer journey & lead management.

  Reviewing the marketing process.

  Technical review.

  On the basis of our review, we provide meaningful suggestions to best exploit the benefits of Pardot for your campaign.

• Salesforce Pardot Implementation

  After determining the use of Salesforce Pardot for your organization, we set up your account. The Salesforce Pardot implementation process includes determining new forms, users, levels of security & other admin-level settings. We also import the existing lead information so that you can kick-start your marketing efforts and reach out to your audience effectively.

• Salesforce Pardot Integration

  We integrate your Pardot account with Salesforce CRM, add-ons & other tools used in your organization in order to provide a 360-degree view by bringing together your sales, marketing, support & other operations. Some common integrations are:

  Salesforce CRM

  Salesforce Engage

  Google Adwords & Analytics

  Social Media platforms & more

• SFMC Account Engagement Email Marketing

   From planning to designing, tracking & reporting, we help you automate an end-to-end SFMC Account Engagement email marketing. Our services include:

  Designing customized email templates to support your brand voice & industry requirements.

  Automating engagements with well-thought campaigns that send the right message to your audience at the right time.

  Creating autoresponders for landing pages, forms & any other form of interaction with the audience.

  Personalizing buyer’s experience with custom sender address & signature in accordance with their account manager.

  Using A/B testing, SPAM filters & so on to optimize email sending.

• Streamline Your Lead Management

  Leveraging the power of AI, Pardot Einstein, we score leads on the basis of their relevance to the company & their behavior. It helps us identify hot leads & prioritize outreach accordingly. We build, test & implement intelligent lead nurturing processes that trigger emails on the basis of score, online interaction & other criteria specified in the campaign. Our lead management strategy majorly comprises:

  Lead Nurturing by efforts like re-engaging dormant leads

  Lead Qualification, i.e., grading them to prioritize outreach & boost conversion

  Dynamic or OneTime Segmentation by building complex rules for better targeting

• Insightful Analytics and Closed-Loop Reporting

  We keep a track of your marketing & sales campaigns with Salesforce Pardot reporting to analyze customer behavior and make insightful decisions. This includes:

  Measuring the performance of a campaign and analyzing its success based on data.

  Understanding your sales-funnel to identify opportunities to close future deals quicker.

  Analysing customers’ response to email campaigns through visual engagement, clicks, opens, etc.

  Connecting with all other marketing tools like Google Adwords to understand engagement across different channels at one place.

• Salesforce Pardot Migration

  Do you want to move to Pardot from your existing marketing automation platform? Ensure a smooth and flawless migration to the Salesforce Pardot platform with our Salesforce Pardot Experts. Our dedicated team ensures that all your data like contacts, leads, and campaign information gets securely transmitted minimizing the risks of data loss. We perform Pardot migration while retaining consistency and configure Pardot to match your business processes.

• Salesforce Pardot Customization

  Opt for our Pardot Customization services to personalize the platform as per your specific business needs. We deliver personalized automation rules to streamline your marketing processes and improve efficiency. Our certified experts present dynamic content that adjusts to your users’ behavior and preferences, ensuring improved engagement and conversion rates. We also help you develop custom email templates that reflect your business identity and improve email campaign performance.

• Salesforce Pardot Support & Maintenance

  We manage & create new campaigns and perform time-to-time Salesforce Pardot health checkups & audits to optimize its performance. This includes:

  Organizing the dashboard and creating engaging insights about your campaigns.

  Updating the versions of Pardot & addons?

  Removing unnecessary data that is not in use.

  Managing users, permissions & other admin tasks.