Automate Your Marketing and Sales Success with Pardot

Salesforce Pardot Integration

A product of Salesforce (the world’s #1 CRM), Pardot is the most trusted SaaS tool for B2B marketing automation which is developed to help users crack the toughest B2B marketing segment which involves a complex sales funnel.

We at Atocloud helps you to leverage this powerful add-ons full potential to build meaningful connections, generate leads, and automate your sales process. We ensure to provide seamless experience while implementations and integrations with Salesforce and other business processes. By creating unique mailers, automating rules, creating landing pages, setting up drip campaigns, etc.

Atocloud is the most prominent Salesforce Pardot integration and implementation consultant based in India & USA, with a solid track record of assisting a ton of businesses in automating their marketing engagement tasks. As Certified Pardot Consultants, our team strives to understand your business objectives and implement custom solutions that support your marketing and sales initiatives.

You Can Simply rely on our Salesforce Pardot Services to simplify your marketing and sales processes, which helps you to achieve your desired business goals.

 

A team of
40+ Salesforce
Certified Developers

  • Auto Draft
  • CERTIFIED-Platform-Developer-II
  • Salesforce PD1 Certified
  • Salesforce Marketing Cloud Account Engagement Specialist
  • Salesforce Admin Certified
  • CERTIFIED-Service-Cloud-Consultant
  • Salesforce Associate Certified

Salesforce Pardot Services we offer

With our Salesforce Pardot services, we can automate your customer journey and help your organization crack the code of B2B marketing. The Salesforce Pardot Services we offer the following:

  • Salesforce Pardot Lead Generation

    While we convert your hottest leads with lead management, we make sure that the pipeline gets stocked with new ones. We use multiple techniques for lead generation, like:

    Creating customized landing pages that align with your brand & marketing efforts.

    Creating smart forms integrated with data.com to collect customer information.

    Analyzing ROI from social & on-page efforts.

    Scheduling social media postings for different accounts to boost engagement.

  • Salesforce Pardot Consulting

    For any new campaign that requires setting up or optimizing an existing Pardot account, our experts carry out a complete analysis that includes:

    Reviewing setup, user permissions, automations, lists, file hierarchies, reporting & every aspect of your Pardot account.

    Determining customer persona.

    Mapping the existing customer journey & lead management.

    Reviewing the marketing process.

    Technical review.

    On the basis of our review, we provide meaningful suggestions to best exploit the benefits of Pardot for your campaign.
  • Salesforce Pardot Implementation

    After determining the use of Salesforce Pardot for your organization, we set up your account. The Salesforce Pardot implementation process includes determining new forms, users, levels of security & other admin-level settings. We also import the existing lead information so that you can kick-start your marketing efforts and reach out to your audience effectively.
  • Salesforce Pardot Integration

    We integrate your Pardot account with Salesforce CRM, add-ons & other tools used in your organization in order to provide a 360-degree view by bringing together your sales, marketing, support & other operations. Some common integrations are:

    Salesforce CRM

    Salesforce Engage

    Google Adwords & Analytics

    Social Media platforms & more

  • SFMC Account Engagement Email Marketing

     From planning to designing, tracking & reporting, we help you automate an end-to-end SFMC Account Engagement email marketing. Our services include:

    Designing customized email templates to support your brand voice & industry requirements.

    Automating engagements with well-thought campaigns that send the right message to your audience at the right time.

    Creating autoresponders for landing pages, forms & any other form of interaction with the audience.

    Personalizing buyer’s experience with custom sender address & signature in accordance with their account manager.

    Using A/B testing, SPAM filters & so on to optimize email sending.

  • Streamline Your Lead Management

    Leveraging the power of AI, Pardot Einstein, we score leads on the basis of their relevance to the company & their behavior. It helps us identify hot leads & prioritize outreach accordingly. We build, test & implement intelligent lead nurturing processes that trigger emails on the basis of score, online interaction & other criteria specified in the campaign. Our lead management strategy majorly comprises:

    Lead Nurturing by efforts like re-engaging dormant leads

    Lead Qualification, i.e., grading them to prioritize outreach & boost conversion

    Dynamic or OneTime Segmentation by building complex rules for better targeting

  • Insightful Analytics and Closed-Loop Reporting

    We keep a track of your marketing & sales campaigns with Salesforce Pardot reporting to analyze customer behavior and make insightful decisions. This includes:

    Measuring the performance of a campaign and analyzing its success based on data.

    Understanding your sales-funnel to identify opportunities to close future deals quicker.

    Analysing customers’ response to email campaigns through visual engagement, clicks, opens, etc.

    Connecting with all other marketing tools like Google Adwords to understand engagement across different channels at one place.

  • Salesforce Pardot Migration

    Do you want to move to Pardot from your existing marketing automation platform? Ensure a smooth and flawless migration to the Salesforce Pardot platform with our Salesforce Pardot Experts. Our dedicated team ensures that all your data like contacts, leads, and campaign information gets securely transmitted minimizing the risks of data loss. We perform Pardot migration while retaining consistency and configure Pardot to match your business processes.
  • Salesforce Pardot Customization

    Opt for our Pardot Customization services to personalize the platform as per your specific business needs. We deliver personalized automation rules to streamline your marketing processes and improve efficiency. Our certified experts present dynamic content that adjusts to your users’ behavior and preferences, ensuring improved engagement and conversion rates. We also help you develop custom email templates that reflect your business identity and improve email campaign performance.
  • Salesforce Pardot Support & Maintenance

    We manage & create new campaigns and perform time-to-time Salesforce Pardot health checkups & audits to optimize its performance. This includes:

    Organizing the dashboard and creating engaging insights about your campaigns.

    Updating the versions of Pardot & addons?

    Removing unnecessary data that is not in use.

    Managing users, permissions & other admin tasks.

Atocloud’s Top Salesforce Integrations

Often, people are left hanging between two technologies with great individual features because there’s no way to make them work together. However, we can architect Salesforce integrations, no matter how complex. We can build something custom with middleware or use third-party solutions. We've integrated Salesforce with several custom APIs and AppExchange products recently; here is the list below:  

Custom Integrations

AppExchange Integrations

Flaunting with Pride

It takes hard work to build robust solutions that our clients demand. Luckily, we at Atocloud thrive under pressure, which is why we can step up when it matters & deliver projects that make a difference with our Salesforce Development Services.

Greens-list

Greenslist

Greens List is Australia based firm which is one of the largest and leading multi-disciplinary sets of barristers in Australia, with over 240 Barristers, of

hallo

Hallo

Hallo is a Netherlands-based firm that delivers ICT solutions to companies. They provide personalized advice, smart solutions, and services that

cosmofilms

Cosmo Films

Cosmo Films is an India-based leading manufacturer of specialty films across the globe. The company provides a range of packaging, lamination

Let’s discuss your idea and implement the innovative Salesforce solution.

Frequently Asked
Questions

People usually have these questions in mind. If you have any other which we didn’t cover, feel free to contact us & ask.

faq

Pardot is a SaaS marketing automation & lead management tool built for B2B by Salesforce. It enables your organization to boost sales with its profuse features such as customer behavior tracking, creating digital marketing campaigns, etc.

Although Salesforce Pardot is well-known for managing B2B marketing operations, B2C enterprises can also utilize this tool to gain value when they have a high-value product or service, with a specific sales cycle.

Salesforce offers three different editions when it comes to Pardot implementation that is billed annually. These include Growth, Plus, and Advanced versions. The most suitable edition depends on your business requirements.

Although Marketing Cloud and Pardot are both marketing automation platforms, Marketing Cloud is specifically optimized for B2C marketing automation platforms. Whereas, Salesforce Pardot is best for B2B organizations.